Asami Matsuda

Known as an “Architectural designer of the face,” she works as a makeup artist but is known as the ultimate (invisible) art director on set.

Her makeup is based on human anatomy. She often states, “Know the face, know the chemistry, then understand what this person is, who she is, then enhance the part of her you adore most. Bring her personality to her physical look.” Her makeup can be visually striking, but she can also create a simple, natural look that still enhances the subject’s appearance. Her collaborators and colleagues have consistently praised the execution of her makeup and vision. Her visions, her techniques, and her experiences as a sensational idealist keep influencing the industry.

Asami moved to New York and while she was studying English, she attended a workshop held by Linda Mason. Linda noticed Asami’s potential and told her that she should pursue her career as a makeup artist. Asami took Linda’s advice and in 2008, she started assisting Lisa Butler. One year later, a French designer, Catherine Malandrino, discovered Asami and started including her in her projects.

In 2013, Asami was introduced to influencers in fashion such as Zac Posen and Deborah Lippmann, whom she began working for personally as well as professionally.

Asami has worked with many influentials in the art and fashion industries. She has created new images for Ambre Medda, Deborah Lippmann, Zac Posen, Michele Lamy as well as of actors Tao Okamoto, Sarah Gadon, and Brie Larson. Her work has also been featured in art books, including Twimuta, Kelvin Colour Today and Visionaire.






Buffalo Zine
CR Fashion Book
Elle USA
Harper's Bazaar US
Interview Magazine
Numéro Berlin
Numéro China
Puss Puss Magazine
V Magazine
Vogue Czechoslovakia
Vogue US
W Magazine


Charles & Keith
Derek Lam
Fernando Jorge
Opening Ceremony
Zac Posen


Anna Mouglalis
Candace Bushnell
Carine Roitfeld
Chloë Sevigny
Isabeli Fontana
Kanye West
Lindsay Lohan
Maya Hawke Thurman
Michelle Lamy
Miles McMilln
Nicole Richie
Olivier Theyskens
Presley Gerber
Rodarte Sisters
Sebastian Stan
Tony Ward
Winnie Harlow
Zac Posen


Alessio Boni
Cameron Postforoosh
David Bellemere
Emma Tempest
Gia Coppola
Terry Richardson