Curiosity has always driven Karin Westerlund, finding inspiration in exhibitions, travel, popular culture and also nightlife leads her to often come up with new ideas and creative suggestions for editorial work. She doesn’t shy away from the experimental, and likes to try out new colours, materials and textures. In this way, she is decidedly contemporary and fashion-forward in her way of working.
When it comes to the skin, even when challenging conventions, she prefers a minimalist type of expression, enhancing existing features rather than changing them. Regardless of what kind of work she is doing, she considers the best base to be the impression of perfect skin, which is also why her style is defined by her expertise in enhancing one’s natural qualities.
Because of her expertise in the field of makeup, she has the experience of being elected official spokesperson for YSL Sweden.
She is also known for her work on fashion shows and presentations and she has created looks for, among others, Anne-Sophie Madsen, Damir Doma, Gosha Rubchinskiy, John Lawrence Sullivan, Ludovic de Saint Sernin, Sankuanz and Y-Project.
Karin grew up in Stockholm and is now based in Paris since 2007, where she started her career in the teams of Aaron de Mey and Peter Philips with whom she worked until 2015.